AT&T Commercial

Observations:

1. chimes

2. NYC

3. European

4. 2 kids

5. 1 boy

6. 1 girl

7. silly music

8. lost

9. have cell phone

10. has GPS

11. skipping

12. cross street

13. use GPS

14. found their way

15. girl blonde

16. when lost, music slows

17. girl wearing a kerchief

18. voice over at end

19. kids don’t speak

2. no adults with them

Inferences:

1. They are independent children (or neglected....)

2. They're happy at the end after finding their way

3. very young

4. able to use technology easily (the phone is simple to use)

5. German(?)

Questions

1. Why are they in NYC?

2. Where are their parents”

3. Or any relatives/guardians?

4. Why did no one think that two oddly dressed children walking around NYC was strange?

5. Did they have money on them to take the subway?

Analysis

The point here is either that AT&T makes phones that are easy to use (so easy a caveman could do it?), thus insulting children and their parents, OR, children are becoming more independent, thus praising said people. Not sure. I for one, don’t think kids should be walking alone in New York City without knowing where they’re going. But we’ve become so dependent on technology. We can’t imagine leaving the house without a cell phone. Or using a MAP (not using GPS). I know I can’t read maps well.